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AM I CHARGING ENOUGH?

Raising prices isn't always the answer. Sometimes you're underpriced. Sometimes your service mix is wrong. Sometimes your highest-revenue service is quietly your lowest-margin service. Sometimes the problem isn't price at all.

Common Areas we look at

Historical sales

Volume by service/product

Volume by service/product

Your old pricing tells us where you’ve been  and how customers reacted when things changed. We’ll look for the moments when volume, revenue, or buying behavior shifted so we’re not making a pricing decision based on a gut feeling.

Volume by service/product

Volume by service/product

Volume by service/product

Revenue can hide a lot. One service may sell constantly and barely contribute to profit, while another quietly carries the business. Let’s see what customers are actually buying, how often, and what each sale is worth to you.

Discounting

Volume by service/product

Labor and variable cost

A discount isn’t free. We’ll look at how often you discount, who actually needs one to buy, and whether promotions are creating incremental sales or just teaching good customers to wait for a deal.

Labor and variable cost

Competitors and alternative

Labor and variable cost

The price has to work after everyone gets paid. We’ll calculate what it really costs to deliver each product or service labor, supplies, commissions, fees, and the little expenses that have a habit of disappearing from the math.

Customer behavior

Competitors and alternative

Competitors and alternative

Customers vote with their wallets. We’ll look at what they buy, what they skip, how often they return, what they add on, and what happens when prices change. Their behavior often tells us more than a survey ever will.

HAVE A PRICING QUESTION? TELL US ABOUT IT.

Competitors and alternative

Competitors and alternative

Competitors and alternative

Yes, we’ll look at what competitors charge. Then we’ll put it in context. Your customer isn’t choosing between two price lists, they’re deciding whether your offer is worth the money compared with every other way they could solve the same problem.

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